Overview

Indkari is a contemporary Indian occasion wear label founded by mother-daughter duo Rajnandini and Deepika Garg. Rooted in Indian heritage and shaped by a modern global design perspective, the brand creates refined silhouettes with minimal embroidery, quiet detailing, and a deep respect for craft. Its philosophy balances Indian roots with modern expression, timeless design over trends, and craftsmanship that speaks with understated confidence.

Objectives

• ✔Position Indkari as a contemporary Indian occasion wear label with a refined luxury voice
• ✔Communicate the mother-daughter founding story and the brand's craft-led philosophy
• ✔Highlight signature collections, best sellers, and boutique craftsmanship
• ✔Emphasize timeless design, subtle detailing, and modern Indian femininity
• ✔Support appointment-led discovery through a premium studio experience
• ✔Create a cohesive digital story around heritage, sustainability, and longevity